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Front-Kameraden :: Forum :: Allgemein :: S4 League :: neuer Beitrag
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Forum » Allgemein » S4 League » Donohue is a great example of this

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Bestmengqin Donohue highlights the advantage of having a league operated from the NBA office, in terms of bringing partners into. "The benefit of being the NBA 2K brand is that we have great relationships with lots of these partners and this allows us to assist them to guide them through eSports and assist them in understanding how to tap into eSports as a means to amplify their brands."

Another benefit that companies who participate in using the NBA 2K League has, is that it is familiar. "While Esports can be a challenge for viewers at times, we're a very friendly game where it's not necessary to be a participant in order to enjoy our games, if you understand basketball you'll grasp it." Donohue highlights.

The advertising within the game is also well-established. Donohue claims that it's normal to view a basketball match with courtside the game's signage. This allows participants to "be an integral part" of the online experience.

The NBA 2K League is a successful and well-known product thanks to its enthusiastic community of fans. However, Donohue says "we believe we're just getting started." Donohue cites the 1.9 billion fans of the NBA on social media as a vast pool of potential.

There's also the issue about the possibility that NBA 2K can operate as an avenue to get new fans in basketball generally and beyond, something Washington Wizards owner and media mogul Ted Leonsis has theorized. Donohue is a great example of this, and it's too far away from where I live.

If you want to know more about NBA 2K, you can go to https://www.nba2king.com/

 
 


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